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WAU Bikes
Digital / Social Media Marketing Manager

WAU Bikes, London

Digital / Social Media Marketing Manager

WAU Bikes

WAU Bikes



Full Time

06 Feb, 2022

Company Mission

We are WAU Motors and it is our clear mission is to provide a very efficient, completely sustainable and exciting way of inner-city transport. Starting with extremely quickly uprising food delivery industry and expanding directly into next segments such as last-mile city product logistic companies and national UK police force.

We are rapidly expanding and looking for a very strong Digital/Social Media Marketing Manager.

You’ll join the WAU Team with:

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Demonstrable attention to detail
• Persistence and drive to deliver the goals set for the Management
• Wanting to undertake a new challenge and be ready to build a new career

Key responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

What you can expect:

We recognize that our growing business needs you to understand what we do and how we work, and we’ll provide you with great training to build a strong foundation.

• Highly competitive salary
• Growing Company Equity Incentives
• Very friendly working environment
• Full training and ongoing learning and development
• Lunch breaks including great snacks
• Genuine chances for very big opportunities for personal progression and growth
• Discounts and special offers for our flagship products

The company:

Established in 2018, WAU Motors quickly received attention world-wide for its innovative product design/onboard technology and launched a successful crowdfunding campaign in the same year. WAU's main product is absolutely industry-leading smart electric bikes – WAU Bikes. WAU's product design was done specifically for long-range commuting
which makes it ideal for daily commuters, last-mile logistics companies, food delivery couriers and national police force.

The upcoming company future is extremely bright.

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